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UX - User Experience

Question: How do we build excellence into technology?

In its original form, the medical subspecialty of gastroenterology was all inclusive part of internal medicine. In the 1980’s, with more understanding and treatment advancements, the specialty expanded with a deeper approach to medical education. It demanded more concentrated education within the subspecialty practice, now known as gastroenterology.  Within the same time period, medical training deepened into specific functionality of the body as medical advancements were made in areas like cardiology, pulmonology, and rheumatology.  
 
Medical instrumentation and other tools had also advanced, allowing physicians the ability to look into and study the cavities of the living body.  After finetuning illumination and optics, the endoscope remained unchanged from the 1960’s, until now. Today, the technical advancements for endoscopy are unlike any other time in medical history.  In addition to endoscopy, the medical science is ever-evolving.
  • Robotic Technology
  • Capsule Endoscopy
  • Artificial Intelligence
  • Machine Learning
  • Endoscopic Software and Data Analytics
  • Augmented Reality  (AR) and Video-Assisted Image Analysis Visually Deciphering Soft Tissues and Other Anomalies, Hard-To-Reach, Small Peripheral Nodules Earlier And With Greater Precision Than Ever Before
  • Computer-Assisted Navigation Based On 3d Models
  • Advancements in Pharmacology
  • Diagnostics
  • Optics, lens, ergonomics, lighting technologies 
Integrating a systems approach to include industrial design, design for manufacturing, user experience, user interface, visual design and high-fidelity prototyping, endoscopy has transformed augmenting the challenges faced in early versions while adapting beyond expectations. User interface software has also followed the same trajectory. To design and develop comprehensive datasets collected from whichever system a physician may be working from like Epic™ or Cerner™ or endoscopic system like Pentax™, Fuji™ or Olympus™. the interoperability capability is now available to exchange data (structured and unstructured).  
​a few more of our 

UX Solutions​ Successes

​Transforming this 30-year old NYC-based Integrative Health Center by replacing non-digital and manual processes into digital architecture moving client services and businesses operations, marketing, and client relations in the cloud.

Strategy

Transforming this 30-year old NYC-based Integrative Health Center by replacing non-digital and manual processes into digital architecture moving client services and businesses operations, marketing, and client relations in the cloud.
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Tactics: Generated touchpoints by mapping and assessing interactions. Using digital data analytics, applied those insights to improve experiences. Built the new digital communications platform (social media, SEO, SEM, YouTube, membership program), hyper-geo targeting cities, new web site and ecommerce. 
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Outcomes: 1st 30days, website activated 4,000 new visitors. Use data to make informed content decisions across digital channels. Drove new clients to business outside of region to include Chicago, Denver and Los Angeles via telehealth.

​Lenovo Health, a progressive division in health IT, partnered with LifeMed ID, a technology collaboration focused on accurate patient identification by providing Authoritative Identity Management Exchange™ (AIMe), a comprehensive ID platform. ​

Strategy

Lenovo Health, a progressive division in health IT, partnered with LifeMed ID, a technology collaboration focused on accurate patient identification by providing Authoritative Identity Management Exchange™ (AIMe), a comprehensive ID platform. 

Tactics: Identified, then worked with key accounts and opportunities where the solution was most needed and essential.  This includes IDNs who were integrating research across many facilities and patients, tied back into a payer model.

Result: Lenovo Health and LifeMed ID, Inc. collaboration drove the solution to the industry to address duplicate records, data and medical identity theft, the flow of a patient record  through the continuum of care with better accuracy and data security, and payment fraud. The AIMe solution is built on three processes: establishing a trusted patient ID token, linking their ID token to their correct medical records, and automatically invoking the correct patient record. Additionally, AIMe is designed to decrease processing time, data entry errors, and administration costs, while eliminating duplicate patient records.

EPIC is a trademark of Epic Systems Corporation.
Cerner is a trademark of Cerner Corporation.
Pentax is a trademark of Hoya Corporation.
Fuji is a trademark of FUJIFILM Corporation.
Olympus is a trademark of OM Digital Solutions Corporation.
Lenovo is a trademark of Lenovo (BEIJING) Limited. 
LifeMed ID is a trademark of LIFEMED ID, Inc.